Krishna Iyer

Krishna Iyer

Group: ,

Position: Project Magazine General Manager / Directeur de la revue Projet

Email: promag@cfes.ca

About Me

Krishna is a nanotechnology engineering student at the University of Waterloo who is pursuing a combined bachelor’s-master’s program. He has a passion for his research in nanosensors for optochemical sensing. In his spare time, Krishna enjoys doing layout design for the newspaper of the University of Waterloo. He is an international student and loves to play goalie in soccer. He also enjoys the occasional game of computer games every now and then.

Work Plan

Orientation Goals Actions/Measures Success Indicators Follow-up and Results
Administration Develop effective marketing strategy. Identify best practices in advertising and adopt them.
  • We will have a general policy regarding advertising.
Obtain readership statistics to assist with advertising sales.
  • We are able to get the same number (if not more) advertisers.
Generate buzz around the brand “Project Magazine” using social media, etc..
  • We get more traffic through our online portal.
Identify and explore more avenues for partnerships and advertising.
  • We are able to obtain a more diverse selection of advertisers.
Manage financing, expenses and other assorted funding related issues. Set up financing framework.
  • We set up a bank account and budgets etc.
Figure out the partnership program financing.
  • Integrate Project Magazine with the partnership program.
Production Improve the quantity and quality of content in Project Magazine. Identify stakeholders in engineering across the world to contribute article.
  • We have a more international perspective.
Actively pursue content sources.
  • We will have less trouble obtaining content.
Design and development. Communicate with existing layout designer to obtain design files.
  • Can continue the same branding for Project Magazine.
Setup brand new website to allow searching and faster loading.
  • Will get more hits on the website.

Work Plan Updated: March 18, 2012