Krishna Iyer

Krishna Iyer

Group:

Position: Project Magazine General Manager

Email: promag@cfes.ca

About Me

Krishna is a nanotechnology engineering student at the University of Waterloo who is pursuing a combined bachelor’s-master’s program. He has a passion for his research in nanosensors for optochemical sensing. In his spare time, Krishna enjoys doing layout design for the newspaper of the University of Waterloo. He is an international student and loves to play goalie in soccer. He also enjoys the occasional game of computer games every now and then.

Work Plan

Orientation Goals Actions/Measures Success Indicators Follow-up and Results
Administration Develop effective marketing strategy. Identify best practices in advertising and adopt them.
  • We will have a general policy regarding advertising.
 Best practices identified and rate card finalized. After which, negotiations with an ad agency is in progress.
Obtain readership statistics to assist with advertising sales.
  • We are able to get the same number (if not more) advertisers.
 Determined to be not very helpful and not implemented.
Generate buzz around the brand “Project Magazine” using social media, etc..
  • We get more traffic through our online portal.
 Twitter and Facebook page setup.
Identify and explore more avenues for partnerships and advertising.
  • We are able to obtain a more diverse selection of advertisers.
 Advertising manager hired and managed.
Manage financing, expenses and other assorted funding related issues. Set up financing framework.
  • We set up a bank account and budgets etc.
 Bank account with CFES at RBC is active.
Figure out the partnership program financing.
  • Integrate Project Magazine with the partnership program.
 Not done yet.
Production Improve the quantity and quality of content in Project Magazine. Identify stakeholders in engineering across the world to contribute article.
  • We have a more international perspective.
 Content obtained and ready to publish.
Actively pursue content sources.
  • We will have less trouble obtaining content.
 Content accounted for. Ready to publish.
Design and development. Communicate with existing layout designer to obtain design files.
  • Can continue the same branding for Project Magazine.
 Uniform branding determined and templates made.
Setup brand new website to allow searching and faster loading.
  • Will get more hits on the website.
 Ready to go.
Legacy Digitize old issues. Identify location of old issues.
  • Will get historical perspective on the early days of CFES and Project Magazine. Important for policy making decisions.
 Identified and read all issues from 1984-1992.
Find potential sponsors for the digitization project.
  • Financial assistance is required to outsource and perform the digitization project.
 Identified costs.

Financers yet to be identified.

Work Plan Updated: January 1, 2013